Product Development: The Difference Between UX and UI Design
Posted on Dec 23, 2020
The creation of a great product requires a team of talented designers, each responsible for different aspects of the design, especially in a tech-dominated economy. With tech hubs like Austin, TX growing like mushrooms, it is surprising that many companies don’t know how to distinguish between the different kinds of designers and choose the right ones to hire.
For tech companies, the focus should be on UX and UI designers since most of their products are in digital format. One of the top options when it comes to design support for tech companies in Austin, TX is Matcha Design Labs (MDL), a Web3 design-led agency experienced in both UX and UI designs. So what is the difference between UX design and UI design?
First, it is important to mention that both types of design go hand in hand in order to create successful products. But to be specific, UX designers are the advocates of the users of the product whereas UI or Product designers are the strategists who bring the product to life. The main goal a Web3 UX/UI design agency like MDL aims for is for the UX designer to cultivate and communicate empathy toward the end-user into wireframes and sketches that the UI designer can use to create a product that not only works properly but also fits the desires of the end-user.
For example, when designing a bicycle, the UX designer would have conversations with the potential end-users and study their environments in order to identify their needs and desires as far as how they want to “feel” about the bike and translate the findings into sketches. Next, the UI designer will design the leather seat, size of the pedals, finish on the handlebars, and other features so that they function like they are meant to, as well as fitting the desires of the end-users.
At Matcha Design Labs, the team consists of hybrid designers who understand both UX and UI. One of the recent projects they worked on is for a digital wallet for Aptos Labs. On the UX side, they interviewed potential users and understood pain points of current digital wallets they have used. On the UI side, the team took a careful look at the interactions, messaging, visual hierarchy, and more to ensure everything created supported solving the user’s needs. Take a peek at the Aptos Labs Petra Wallet designed by the Matcha Design Labs team here!
To read more about how the MDL team works together, check out this article.