Posted on DEC 23, 2020
The creation of a product always requires a team of designers, each responsible for different aspects of the design, especially in a tech-dominated economy. And, with tech hubs like Austin, TX growing like mushrooms, it is surprising that many companies don’t know how to distinguish between the different kinds of designers and pick the right ones. For tech companies, the focus should be on UX and UI designers since most of their products are in digital format. One of the top options for tech companies in Austin, TX is Avani Miriyala Strategy + Design (AMSD), a design-led agency experienced in both UX and UI designs. So what is the difference between UX design and UI design?
First, it is important to mention that both types of design go hand in hand in order to create successful products. But to be specific, UX designers are the advocates of the users of the product whereas UI or Product designers are the strategists who bring the product to life. The main goal a UX/UI design agency like AMSD aims for is for the UX designer to cultivate and communicate empathy toward the end-user into wireframes and sketches that the UI designer can use to create a product that not only works properly but also fits the desires of the end-user.
For example, when designing a bicycle, the UX designer would have conversations with the potential end-users and study their environments in order to identify their needs and desires as far as how they want to “feel” about the bike and translate the findings into sketches. Next, the UI designer will design the leather seat, size of the pedals, finish on the handlebars, and other features so that they function like they are meant to, as well as fitting the desires of the end-users.
The tag-team UX/UI designers always work in multiple stages and just as it takes a village to raise a child, it also takes a village to create a successful product. At AMSD, the team also includes a product manager to oversee the design process, an engineer to assist and advise on capabilities, and a quality assurance engineer to test the quality of the design. To read more about how the team works together, check out this article.