Posted on: DEC 23, 2020
The term “usability test” or “usability study” is used in UX/UI design to describe the process of testing a new Product Design. It usually consists of a moderator having one-on-one conversations with some pre-selected study participants. This process allows UX designers to collect additional information about the user experience and therefore improve the product if needed. There are 2 kinds of usability tests: an informal usability testing process used to test early-stage prototypes, and a formal usability testing process used after the development team has done a few informal tests in order to test the final product. One UX/UI and Product design expert and CEO of AMSD Product design agency from Austin, TX, Avani Miriyala, recommends running both types of usability testing because each testing provides a different set of feedback. You can read more about her thoughts on the subject in the in-depth article here.
Many people are hesitant about running usability tests in general because they can be costly and time-consuming. However, expert UX designers like Avani can think of several benefits that ultimately outweigh the costs.
First, usability studies actually save you money and time in the long run. The idea is to invest some time and money upfront in perfecting the right product design by discovering the user’s pain points. The alternative would be to spend money producing the wrong product only to have to spend more money to recall and redesign it because it didn’t fit the needs of the end-user.
The second benefit of conducting usability testing is for UX/UI designers to get to know their target users. Because the testings often consist of one-on-one interviews of participants that represent your ideal users, the usability testings give designers an opportunity to hear directly from users what their needs are.
The third benefit of usability testings is to help eliminate arguments among the team members of the Product Design Agency. As it is the case in any team project, there are times when the opinions of the designers working on the product clash. Luckily, the qualitative data they collect from the testings equips UX designers with the kind of information they need to agree on the right product design for their project. The combination of all the benefits will lead UX designers to create the most successful product possible.