Posted on: DEC 23, 2020
If you have ever watched the show “Shark Tank”, you know there are many people out there with amazing ideas for products or services that could change our lives. The most challenging part of creating a product or service is starting the design process. Oftentimes, creators get discouraged after sharing their ideas with friends and family and getting barely a cheerful response. The solution is to get advice, guidance, or even assistance from a product or UI design expert like Avani Miriyala, the owner of AMSD (Avani Miriyala Strategy+Design), a design agency based in Austin, TX. Avani and her team have worked on many product design projects throughout the years, and as a result, have learned the 3 most important questions to answer when designing a product.
The first aspect of a product design that the team of AMSD tackles during the design process is to clarify the problem that the product is solving. It might seem obvious, but several times throughout the process the team keeps asking what are the specific user needs that they are trying to solve. Failing to answer this question could lead to the failure of the product.
The second question product designers should answer is: “what is the most important thing the user wants to accomplish”? Answering this question helps define the most important features of the product. It prevents designers from overloading the user’s senses with all the possibilities and potentially ruining their experience. The team at AMSD learned from experience that it is better to present the most important product features first and let the user discover the others.
The third question to keep in mind during the product design process is: “how does this look from the user’s perspective”? The goal of this question is for the product designer to experience the product the way the user would. That technique has been dubbed “empathetic modeling” or “dogfooding” and consists of letting other people test the product before it is released to the public.
With those 3 questions, product designers like the team at AMSD ensure that their designs are customer-centered and that their clients have a successful launch. To learn more about creating the best product design, you can read the whole article here.