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Avani Miriyala Strategy + Design (AMSD) is now Matcha Design Labs

We take the volatility out of Web3 product design, so you can focus on building.

Matcha Design Labs is a remote crypto and Web3 focused Product/UX design agency, working on digital apps since 2011.

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Clients we've worked with:

A rewards platform that creates utility for NFTs.

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A social token platform for Twitter - built on Solana.

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A DeFi options platform for ETH and ERC20 Tokens.

View Case Study
HODL on! We have more projects to share with you 🚀
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Testimonials
“Avani is a literal Goddess of Design who can decipher incoherent strings of thought and seemingly effortlessly output a work of art. She’s the only God that you can reach via Google Hangouts, too”

— Taylor Monahan, CEO of MyCrypto
"When we sought to find a UX firm that understands great UX AND web3, I was sure we had embarked on an impossible mission. However, Matcha Design Labs defied all of our expectations with their raw creativity and thorough understanding of web3 user expectations. MDL is the perfect fit for early-stage web3 teams looking for a UX edge."

— NiCK CASARES, HEAD OF PRODUCT, POLYIENTX
"The Matcha Design Labs "magicians" took an idea to an MVP ready design in less than 3 months.  They pushed our thinking, synthesized it and reviewed with our future customers to make sure we were solving the right problems ... in a beautiful AI. It's a joy to work with the team!"

— JAY HALLBERG, GENERAL MANAGER, SHASTA ELEVATE
"Blown away by Matcha Design Labs and their incredibly thoughtful and brilliant team. Over a short 2 month period, they have completely re-imagined a critical piece of our user experience using best-in-class human centric design practices and delivered dev ready designs on time and budget. Internal feedback on the dynamic team has been stellar, ranging from "we're in VERY good shape" to "I haven't been this excited in a while!" I would gladly retain them but it looks like they are in high demand, which is no surprise at all!"

— ANU SANGHVI, VP PRODUCT - SUNBASKET
"Matcha Design Labs has helped me ‘connect the dots’ between my desired experience and patterns within and outside financial services, on multiple occasions. She and her team are also great project managers. They communicate scope, schedule and budget up-front and on an ongoing basis. They are incredible”

— Nirav Bhagat, Product Lead of Refinance.com
“Avani and her team are self-directed, thrive in ambiguity, and strive to understand our business inside and out. Their help has made a significant impact on the business with a 33% A/B test win rate over the last year.

They are not afraid of feedback and will do whatever it takes to meet an aggressive deadline. Any business in any industry would be so lucky to collaborate with them.”

— Giselle Marsh, Senior Product Designer - Storable, Inc.
“Matcha Design Labs was a pleasure to work with. They were able to read our team's mind and iterate quickly to arrive at a design language we thought best vommunicated our brand. We look forward to working with their team on future design work!"

— lucas buffalu- ceo of jito labs.
“It was a delight to work with Arnold and the Matcha team. They wwere super quick with iterations, and very talented. Would recommend working with them to any startap!”

— dani grant - ceo of jam.